This week’s video is a collaboration with my daughter Elizabeth. Her class at school were each given a small kit and asked to do some science experiments at home. A fun bit of father-daughter time, and a great opportunity for a video.
I’m in two minds about the content of the homework, though.
- On the one hand, it’s good to see schools and parents working together in education and any opportunity to get involved in practical science is great.
- On the other hand, I’m very uncomfortable with the insidious nature of the corporate sponsorship and advertising in this pack, especially the way that part of the “experiment” is really just junk science aimed at convincing children that they need cleaning products. I’m sure that any effervescent mixture would “produce a rich lather” and displace ketchup in the same way. And without leaving half a jar full of undissolved pollutant behind.
While you watch this, see how many casual bits of advertising and Proctor & Gamble product marketing you can spot, and have a good think about how 10-year-old children are being trained to be good little consumers in the name of science.